Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, expressed her satisfaction with the debut event’s outcome, stating, "We are pleased with the success of the first Premium Audio Shanghai, which effectively addressed the needs of both the industry and marketplace – laying a positive foundation for future editions to build upon. The positive feedback from speakers, exhibitors, and attendees highlights the significance of such a platform in fostering innovation and business opportunities within the audio and music industries."
Organised by Messe Frankfurt Shanghai Ltd and the Shanghai Computer Music Association (SCMA), the event positioned itself as a new focal point in the Chinese audio industry, leveraging 5G technology and artificial intelligence to facilitate dialogue and showcase unique technological capabilities from leading audio brands. Exhibiting brands such as AMS Neve, Amphion, CB Electronics, CHECKITECH, Kali Audio, McIntosh, Milab, MOGAMI, Mutec Vanguard Audio, Myburgh, Primacoustic, Radial, reProducer, REMIC, Sonus Faber, and Wes Audio presented their latest innovations, drawing admiration from industry professionals and enthusiasts alike.
Innovative solutions and industry insights spark new possibilities among music enthusiasts
Throughout the three-day show, attendees were impressed by the networking opportunities that facilitated meaningful business exchanges and discussions on the potential applications of music therapy, immersive audio technology, and other inspiring trends shaping the industry. The 2024 Global Forum on Music, Artificial Intelligence, and Health, held on 13 and 14 September, further highlighted the multifaceted role of music beyond mere aesthetic appreciation, emphasising its therapeutic and transformative capabilities.
Another notable event was the Global Conference on Spatial and Immersive Audio Technologies. Here, attendees experienced frontier technologies reshaping future audio entertainment through interactive showcases that demonstrated the industry’s innovative spirit.
Mr Chen Qiangbin, Chairman, Shanghai Computer Music Association and organiser of both forums and Premium Audio Shanghai, remarked: “The addition of forums conferences significantly broadens our exposure to new possibilities and marketing channels for the -Hi-Fi industry. We are moving beyond traditional static Hi-Fi systems to seamlessly incorporate spatial audio in the future. Our long-standing partnership with Messe Frankfurt gives us confidence in this platform, and we are impressed by their professional promotion and organisational expertise. This collaboration lays a strong foundation for the future growth of Premium Audio Shanghai.”
NIO's in-car audio experience and test drives offered a glimpse into the future of in-vehicle entertainment through music and driving interactive experiences, highlighting the significance of high-quality audio systems in the automotive sector. Additionally, the Wellness Market complemented the music therapy theme by featuring a whole range of therapeutic goods and other stress relief products.
Reflecting on the event’s success, Ms Cheung stated, "The positive reception and feedback from participants reinforce our commitment to serving the industry and market. We are dedicated to providing a dynamic platform that not only addresses the evolving needs of the industry but also fosters collaboration, innovation, and growth."
Participants reflect on their experiences
“We brought the entire healing space system to the event. Many teachers and students from hospitals, wellness centres, and related academic institutions came to experience our products, with high praise and valuable feedback. We not only displayed our products but also hosted a music healing forum to explore the advancement of music therapy and how AI can enhance therapeutic outcomes. The combination of forum and exhibition effectively introduced industry professionals to our products and the direction we are pursuing. Premium Audio Shanghai was very meaningful, and we hope it will help us attract more like-minded partners to join us in the field of music therapy.”
Exhibitor: Ms Li Wanjie, Product Manager, Shanghai Arts Bang Culture Communication Co Ltd (Earmersion)
“I'm a music enthusiast and always make sure to attend Music China each year. This time, when I heard there was a special event focusing on high-end audio equipment, I had to check it out. The new audio products genuinely impressed me, especially with their ability to connect with smart devices and the incorporated AI systems. This has made listening to music more portable and personalised, while enhancing sound quality. The quiet environment at the event allowed me to fully appreciate the nuances of sound systems, giving me a clearer understanding of the products. Also, the in-depth and efficient conversations with exhibitors provided me with valuable insights for my audio purchases.”
Visitor: Mr Zhang Dinghua, Engineering Vehicle Mechanic, Shanghai Tunnel Engineering Co (STEC)
“Healing has become a prominent topic as more people focus on their physical well-being. This interest highlights the need for effective mediums like high-fidelity audio systems and headphones in music therapy. The forum’s topic aligns perfectly with the products showcased at Premium Audio Shanghai. I am grateful for this event, which creates an excellent platform for experts from various fields to engage in meaningful dialogue. Music therapy is not just about musicians creating music; it must be explored from multiple perspectives to understand its future development. Over two days, attendees witnessed how guests from different backgrounds work in their fields and how those efforts intersect. Such dialogue is incredibly inspiring.”
The 2024 Global Forum on Music, Artificial Intelligence, and Health speaker: Ms Qin Yi, Associate Professor of Shanghai Conservatory of Music, Owner of Earmersion
“Spatial audio witnessed exponential growth, entering the domestic market in recent years. Many automotive companies are now actively incorporating spatial audio technology, indicating a growing trend. Industry discussions are currently focused on the distinct features and suitable scenarios for stereo sound and spatial audio, highlighting the importance of continuous innovation in audio technology. Forums like this are a great opportunity to enlighten professional audiences about the current stage and future trends of spatial audio, aiming to expedite its integration into daily life and usher in a new era of audio experiences.”
The Global Conference on Spatial and Immersive Audio Technologies speaker: Mr Liu Ren, Youth Teacher & Audio Mixer, School of Music and Recording Arts, The Communication University of China
“At West Bund, we are committed to creating a holistic space that integrates culture, art, leisure, entertainment, and education for the community. With the fast-pace of modern life and rising academic and work pressures, there is a growing demand for healing and self-care products. Our group organises activities related to aromatherapy healing, so I was eager to explore suitable products. The experience was rewarding. The organisers began with sound systems and made an organic crossover with aromatherapy products, creating practical applications and inspiring our product development. The healing experience offered by Earmersion was enlightening, and the Wellness Market presented a diverse selection of healing products. This niche positioning of music alongside healing has provided us with clear direction for our purchasing decisions.”
Forum attendee: Mr Wang Liang, Product Manager, West Bund Group
Premium Audio Shanghai is organised by Messe Frankfurt (Shanghai) Co Ltd and Shanghai Computer Music Association. For more details, please visit: www.premiumaudioshanghai.com
For more information on Events & Entertainment Technologies shows worldwide, please visit: www.prolight-sound.com/worldwide
Your contact:
Telly Cheuk
Phone: +852 2238 9956
telly.cheuk@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F China Resources Building
26 Harbour Road, Wanchai
Hong Kong
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,300 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2023 were around € 609 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
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